Running a restaurant isn’t easy. You truly appreciate the customers you have, and getting them to return – and return often – would be ideal.
Having great food, great service, online ordering, flexibility to dine-in, get delivery, or curbside pick up definitely drives new customers. But you need them to come back to be successful.
One way to get them to return is to use remarketing emails. We won’t do the deep dive of marketing lingo here and will keep it to a very simple scenario. This Learn Hub article is great for more detail.
Say a customer visits your restaurant and doesn’t return for 20 days. You can trigger an email that would encourage them to return. Maybe you would tempt them with new specials on your menu.
If they still don’t return and 10 more days pass, you can trigger another email that might give them a discount or free appetizer. If they still don’t return and 10 more days pass, you can send a reminder of that discount and your terrific menu. You just keep that up for a few weeks until you give them a last call for the savings.
Why would you do that? Because it works. According to Salecycle, a remarketing email averages a 57% open rate, which makes it one of the most effective marketing approaches your restaurant can take.
At SWIPEBY, we realize that our operators may not have the time or expertise to create remarketing emails on a customer-by-customer basis but would love the results. That’s why we’ve built it into the standard features we offer as part of the SWIPEBY holistic platform. If you’re curious to learn more, reach out and we’ll show you how it works.
