Our operators have told us a lot of stories about why people cannot or will not leave their cars to go into their restaurants for pickup. These operators know that a huge majority of customers prefer to order from their local restaurant instead of a mega-chain but need a curbside option.
So for someone who cannot easily leave their car – maybe they are disabled or elderly – curbside pickup from their favorite pasta or steak place is great for both them and the restaurant.
Also, parents really want to stay in their cars because they can’t leave small kids alone. Parents who’ve picked up their kids from school or some activity want options other than a big fast food chain for a drive-thru dinner.
Another big group of customers who need to stay in their cars are pet owners. Research shows that 78% of people with pets travel with them. That’s a large customer base local restaurants can attract with a curbside solution. Why make someone eat a cardboard-like burger and cold fries just because Fido is in the backseat after a trip to the dog park? Instead operators can market directly to these pet parents about curbside letting them know there’s a tastier and healthier option available.