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man in wheelchair
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You Can Help Consumers with Mobility Issues

Think for a moment about someone who has difficulty getting around. They may struggle with getting in and out of a vehicle. Maybe it’s someone who needs a wheelchair or some kind of support. There are other reasons people can’t safely leave an unattended vehicle. Parents of small kids and pet owners are examples. About 40% of US families have children under the age of 18. 70% of US households owned a pet as of 2022. That’s a lot of people who have extremely limited choices when they are out and about. Fast food places, a handful of mega-chain restaurants,

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Delivery Without Losing Your Toque

It’s true that by depending on a 3rd party delivery app, your guests get a slick user experience. But there are many downsides; an expensive price of up to 30% per order is a big one that may leave you losing money. There are others. First – limited brand awareness for your restaurant. Instead of ordering on a site with your logo & colors, your customers see the 3rd party brand. Next – they are a marketplace. When your customer logs in to place an order, they are often served up with specials and coupons from your competitors. Finally –

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5 Star Reviews Tool
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Get 5 Star Reviews Fast

Keeping your restaurant hopping with both in-store diners & online orders means you have to continually see the experience through the eyes of your guests. A great way to do this is by proactively managing your reviews. Research shows that 91% of people read reviews, and 84% trust them as much as a personal recommendation. That means reviews massively influence whether people will choose to do business with you. You want the most 5-Star reviews you can get, AND you want to view not-so-stellar reviews as an opportunity. But – wouldn’t it be great if these negative reviews weren’t public?

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restaurant marketing
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Stand Out Marketing Ideas for Independent Restaurants

There are some must-do marketing tactics, and we’ll cover those. But we’ll also dive into some ideas you might not have considered. BRAND The first idea is about your brand. Whether you’ve been in business for years or are new to your neighborhood, think about how you come across to your guests – and potential guests. Having a well thought-through brand identity makes a lot of things easier – from writing social media posts to making future menu item decisions. This isn’t hard to do, really. Just think about who you are and why you opened your restaurant to begin

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How to Entice Guests to Return

Remarketing. You may have heard the term, but short of a vague definition from Google, how can you use it to bring back people who tried your restaurant? Conceptually, it’s pretty simple. Someone places an online order from your restaurant. You collect the guest’s information, including their email address. If that guest doesn’t order from you within a certain timeframe, an email is triggered with an offer to lure them back. If they still don’t return after a certain set amount of time, another email is automatically sent. This happens a specific number of times until the guest either returns

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Mexican Restaurant
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How Can We Save Independent Restaurants?

Independent restaurants, either single or multi-unit, are typically at a disadvantage to the mega chains. The big players have a large staff of experts in departments such as IT and marketing. They also have funding to help them survive through times of economic woes, supply chain disruptions, and staffing issues. The pandemic was no exception as smaller restaurants struggled or closed while the mega chains leaned on parent companies to keep them afloat. So we are seeing less independent restaurants in our communities as the major chains sweep in with strategic and competitive advantages in areas like technology to support

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Delivery Doesn’t Have to be Painful

You already know, if you’re in the restaurant business, that you have to offer delivery. Third party delivery companies likely already put your restaurant on their app even if you didn’t know you were offering it. Or, you have a contract with one of them and are paying so much that you may be losing money. You don’t have to be dependent on one driver network. You can lower delivery failure rates, own your online brand and customer data, and have better control over your guests’ off-premise experiences. First, you can go piecemeal for your off-premise tech and bring on

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But You Still Need to Offer the Convenience of Off-Premise

With pandemic restrictions being lifted and the weather improving, dining in is coming back. An increase of in-store diners is causing some independent restaurant operators to ignore consumers that still want off-premise. But, smaller restaurants need to remember that many of their competitors – the mega chains – still offer the convenience of curbside and drive-thru. Consumers will choose convenience over quality. We see it in the lines of cars waiting in fast food drive-thru lanes. People are out and active in the warmer months. It’s important for an independent restaurant to offer the same convenience to their on-the-go consumers

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A Three Year Celebration!

SWIPEBY was launched in May 2019 in Winston-Salem, NC. Less than a year after the launch, the pandemic hit with serious implications to small and medium-sized independent businesses. In March 2020, we went from being a company giving local restaurants an easy curbside solution to a critical tool used across the country. Over the past three years, we’ve honed our off-premises platform to add efficiency, convenience, and value to our operators and their end customers. Like our geo-fencing tech. It’s not some predefined circumference around a store. Instead, using a sophisticated, yet easy-to-use user interface (UI), an operator can set

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Uncategorized

Your Customers Want You to Have a Loyalty Program

If you don’t have a customer loyalty program, you’re turning your back on a lot of money. Every day. No exaggeration. Your customers want you to have a loyalty program, because they want the rewards that comes with it. They will visit your business more often and will spend more money. Many mega chains understand that increasing customer retention rates by only 5% can increase profits by up to 95%. A loyal customer purchases more, purchases more often, and consistently refers other customers to the business. Your cost to acquire a referred customer is next to nothing, but the potential

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Stay in their cars
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People Don’t Want to Get Out of Their Cars

The turning point has happened. There’s no going back. People will choose more expensive and lower quality items if they can stay in their car. You may have a local restaurant with burgers that are miles better than a fast food joint, but people aren’t lined up for them because it’s just easier to hit the drive-thru. We’re seeing it with convenience stores too. People will get gas then wait in line to pay more at the Starbucks drive-thru. They’d be just as happy getting coffee from the c-store if it was brought out to them while they were filling

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Restaurant.com logo
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RDE, Inc.’s Restaurant.com Partners with SWIPEBY

RDE, Inc. is a pioneer in the restaurant deal space. Restaurant.com was founded in 1999 and offers thousands of dining, retail and entertainment deal options nationwide at over 184,000 restaurants. RDE, Inc. today announced that it will be expanding capabilities to their restaurant partners by integrating SWIPEBY into the Restaurant.com solution. Going forward, SWIPEBY’s easy online ordering, curbside pick-up, delivery, remarketing, and geo-fenced arrival notifications can be offered to Restaurant.com consumers. Learn more about the partnership on Yahoo! Finance.

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Quality Mart
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Quality Mart Chooses SWIPEBY for Pickup & Delivery

Quality Oil was founded in 1929 in Winston-Salem, NC, and has more than 60 Quality Mart neighborhood convenience stores across North Carolina, Virginia, and Tennessee. With the motto, Quality People, Quality Products, Quality Service, Quality Oil wanted to be at the forefront of offering customer convenience by way of delivery and pickup options. We are honored and thrilled that they chose the SWIPEBY platform. We’ve rolled out pick up to Quality Mart locations in the Winston-Salem area and will be including delivery to those and both delivery and pickup to all locations in the coming weeks. What does that mean

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off premise orders
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Go Big with Off-Premise Experiences

If you offer online ordering, curbside pickup, and delivery to your customers, then you’re right in line with consumer demand. That is terrific. You’re drawing new and repeat customers at a higher rate than your competitors who don’t. Is this enough? 62% of U.S. online shoppers expect curbside pickup. Are you doing all you can with the technology that makes curbside possible? And, is your delivery method the best option for your business? If you’re looking at off-premise orders as simply transactional, then the answer to those questions is no. You’ve got some opportunities to lower costs, improve efficiency, and

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SWIPEBY + Toast
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SWIPEBY Integrates with Toast POS

We’re very excited about this announcement! We’ve found that many restaurants using the Toast POS want to add curbside. Now that we’re fully integrated with Toast, operators can have one view for their off-premise orders. Our founder, Carl Turner, provides his thoughts here. Toast is the #1 rated POS system on the market. Now thousands of Toast customers can have access to our platform. SWIPEBY’s capabilities enhance the Toast platform and provide a better experience for both the restaurants and the guests when it comes to the curbside pick up experience. Our flexible geofencing tech and customizable arrival notifications means

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Winston-Salem Office

500 W 5th Street, STW 400

Winston-Salem, NC 27101

 

 

Miami Office

31 NE 17th Street, 

Miami FL 33132

 

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