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Your Customers Want You to Have a Loyalty Program

If you don’t have a customer loyalty program, you’re turning your back on a lot of money. Every day. No exaggeration. Your customers want you to have a loyalty program, because they want the rewards that comes with it. They will visit your business more often and will spend more money. Many mega chains understand that increasing customer retention rates by only 5% can increase profits by up to 95%. A loyal customer purchases more, purchases more often, and consistently refers other customers to the business. Your cost to acquire a referred customer is next to nothing, but the potential

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May 11, 2022
Stay in their cars
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People Don’t Want to Get Out of Their Cars

The turning point has happened. There’s no going back. People will choose more expensive and lower quality items if they can stay in their car. You may have a local restaurant with burgers that are miles better than a fast food joint, but people aren’t lined up for them because it’s just easier to hit the drive-thru. We’re seeing it with convenience stores too. People will get gas then wait in line to pay more at the Starbucks drive-thru. They’d be just as happy getting coffee from the c-store if it was brought out to them while they were filling

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April 27, 2022
Restaurant.com logo
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RDE, Inc.’s Restaurant.com Partners with SWIPEBY

RDE, Inc. is a pioneer in the restaurant deal space. Restaurant.com was founded in 1999 and offers thousands of dining, retail and entertainment deal options nationwide at over 184,000 restaurants. RDE, Inc. today announced that it will be expanding capabilities to their restaurant partners by integrating SWIPEBY into the Restaurant.com solution. Going forward, SWIPEBY’s easy online ordering, curbside pick-up, delivery, remarketing, and geo-fenced arrival notifications can be offered to Restaurant.com consumers. Learn more about the partnership on Yahoo! Finance.

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April 20, 2022
Quality Mart
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Quality Mart Chooses SWIPEBY for Pickup & Delivery

Quality Oil was founded in 1929 in Winston-Salem, NC, and has more than 60 Quality Mart neighborhood convenience stores across North Carolina, Virginia, and Tennessee. With the motto, Quality People, Quality Products, Quality Service, Quality Oil wanted to be at the forefront of offering customer convenience by way of delivery and pickup options. We are honored and thrilled that they chose the SWIPEBY platform. We’ve rolled out pick up to Quality Mart locations in the Winston-Salem area and will be including delivery to those and both delivery and pickup to all locations in the coming weeks. What does that mean

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April 12, 2022
off premise orders
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Go Big with Off-Premise Experiences

If you offer online ordering, curbside pickup, and delivery to your customers, then you’re right in line with consumer demand. That is terrific. You’re drawing new and repeat customers at a higher rate than your competitors who don’t. Is this enough? 62% of U.S. online shoppers expect curbside pickup. Are you doing all you can with the technology that makes curbside possible? And, is your delivery method the best option for your business? If you’re looking at off-premise orders as simply transactional, then the answer to those questions is no. You’ve got some opportunities to lower costs, improve efficiency, and

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April 1, 2022
SWIPEBY + Toast
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SWIPEBY Integrates with Toast POS

We’re very excited about this announcement! We’ve found that many restaurants using the Toast POS want to add curbside. Now that we’re fully integrated with Toast, operators can have one view for their off-premise orders. Our founder, Carl Turner, provides his thoughts here. Toast is the #1 rated POS system on the market. Now thousands of Toast customers can have access to our platform. SWIPEBY’s capabilities enhance the Toast platform and provide a better experience for both the restaurants and the guests when it comes to the curbside pick up experience. Our flexible geofencing tech and customizable arrival notifications means

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March 21, 2022
gas pump
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High Fuel Prices & Consumer Behavior

In the past when consumers had to pay more for gas they cut back in other places. That typically meant they ate out less. This time around many restaurants offer online ordering with curbside pickup or drive-thru and delivery options as a result of trying to maintain business during the COVID pandemic. Those restaurants are better prepared to deal with consumers’ reactions to higher fuel prices. One way consumers deal with high gas prices is to consolidate their trips. Instead of going out a few times, they’ll order online so they can pick up prescriptions, groceries, and food for dinner

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March 15, 2022
woman with dog in her car
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Serving Customers That Have Furry Friends

Our operators have told us a lot of stories about why people cannot or will not leave their cars to go into their restaurants for pickup. These operators know that a huge majority of customers prefer to order from their local restaurant instead of a mega-chain but need a curbside option. So for someone who cannot easily leave their car – maybe they are disabled or elderly – curbside pickup from their favorite pasta or steak place is great for both them and the restaurant. Also, parents really want to stay in their cars because they can’t leave small kids

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March 3, 2022
Woman taking phone order
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Why & How to Change to Online Ordering

Some restaurant owners are still taking orders by phone. Maybe you don’t want to lose the personal feel of greeting each customer when they call. Maybe you’re uncomfortable with technology. Heck, maybe you just don’t think you have time to weed through all of the possible solutions, pick one, and then implement it. But here’s the thing, there is a ton of data out there letting us know that consumers want online ordering and spend more when they do. When it comes to delivery, the ugly truth is that companies like UberEats and DoorDash are stealing your online customers by

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February 23, 2022
US map
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The Complexity of Marketplace Facilitator Laws

SWIPEBY helps businesses by using our technology platform to sell their products to their customers (food, coffee, Snickers bars, and the like). That makes us, by definition, a marketplace facilitator. Other marketplace facilitator examples are Amazon, Etsy, and even Walmart. Traditionally, the sellers were responsible for collecting and remitting the sales tax. Platforms, like SWIPEBY and Amazon, were only considered to be facilitating the sale, so they weren’t responsible for the tax obligation. That all changed around 2017 when states realized they were missing out on significant tax revenue and began to roll out laws switching the tax obligation from

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February 18, 2022
customer data
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A Guide to Customer Data for the Neighborhood Restaurant

Mega chains are investing thousands in tech platforms that track and mine customer data across point of sale systems, social media profiles, website analytics, surveys, loyalty programs, and the list goes on. At the highest level, they use data to know busiest times, the most popular menu items, and average order value. This helps them run efficient and effective businesses. On an individual basis, their goal is to learn all they can about each customer so they can serve up the right advertisements and specials at the time most likely to drive repeat business and trial of new menu items.

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February 16, 2022
ordering dinner
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Connected Retail for Restaurants & C-Stores

Restaurants know & c-stores are beginning to recognize that staying relevant to customers involves making investments in technology that deliver a top-notch customer experience. They need to provide the customer with the ability to decide when and if they will go in-store or choose an experience that allows for curbside or delivery for whatever reason – people with kids, with disabilities, dealing with bad weather, etc. The line of customers’ demands have blurred, and they expect the same experience from a restaurant that they get from fashion, home, and grocery stores. Click-and-collect is offered by most of the major retailers,

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February 8, 2022
New Features Graphic
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New Features for Operators and Consumers

At SWIPEBY, our goal is to help the businesses we serve stay relevant, increase revenue, and gain customers. That’s why we’re always looking for ways to make our platform better for operators and consumers. Our IT team led by Sef Baydurcan has just rolled out some fun (well, we think they’re fun) new features. The first is Self-delivery. We already offer no-commission 3rd party delivery to save operators a lot of money while letting them own customer data and their online brand. But now operators with their own drivers can choose self-delivery. It’s easy to use for the operators because

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February 1, 2022
Boomarang
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Enticing Customers to Return

Running a restaurant isn’t easy. You truly appreciate the customers you have, and getting them to return – and return often – would be ideal. Having great food, great service, online ordering, flexibility to dine-in, get delivery, or curbside pick up definitely drives new customers. But you need them to come back to be successful. One way to get them to return is to use remarketing emails. We won’t do the deep dive of marketing lingo here and will keep it to a very simple scenario. This Learn Hub article is great for more detail. Say a customer visits your

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January 26, 2022

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