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Uncategorized

How to Entice Guests to Return

Remarketing. You may have heard the term, but short of a vague definition from Google, how can you use it to bring back people who tried your restaurant? Conceptually, it’s pretty simple. Someone places an online order from your restaurant. You collect the guest’s information, including their email address. If that guest doesn’t order from you within a certain timeframe, an email is triggered with an offer to lure them back. If they still don’t return after a certain set amount of time, another email is automatically sent. This happens a specific number of times until the guest either returns

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Mexican Restaurant
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How Can We Save Independent Restaurants?

Independent restaurants, either single or multi-unit, are typically at a disadvantage to the mega chains. The big players have a large staff of experts in departments such as IT and marketing. They also have funding to help them survive through times of economic woes, supply chain disruptions, and staffing issues. The pandemic was no exception as smaller restaurants struggled or closed while the mega chains leaned on parent companies to keep them afloat. So we are seeing less independent restaurants in our communities as the major chains sweep in with strategic and competitive advantages in areas like technology to support

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Uncategorized

Delivery Doesn’t Have to be Painful

You already know, if you’re in the restaurant business, that you have to offer delivery. Third party delivery companies likely already put your restaurant on their app even if you didn’t know you were offering it. Or, you have a contract with one of them and are paying so much that you may be losing money. You don’t have to be dependent on one driver network. You can lower delivery failure rates, own your online brand and customer data, and have better control over your guests’ off-premise experiences. First, you can go piecemeal for your off-premise tech and bring on

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Uncategorized

But You Still Need to Offer the Convenience of Off-Premise

With pandemic restrictions being lifted and the weather improving, dining in is coming back. An increase of in-store diners is causing some independent restaurant operators to ignore consumers that still want off-premise. But, smaller restaurants need to remember that many of their competitors – the mega chains – still offer the convenience of curbside and drive-thru. Consumers will choose convenience over quality. We see it in the lines of cars waiting in fast food drive-thru lanes. People are out and active in the warmer months. It’s important for an independent restaurant to offer the same convenience to their on-the-go consumers

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Uncategorized

A Three Year Celebration!

SWIPEBY was launched in May 2019 in Winston-Salem, NC. Less than a year after the launch, the pandemic hit with serious implications to small and medium-sized independent businesses. In March 2020, we went from being a company giving local restaurants an easy curbside solution to a critical tool used across the country. Over the past three years, we’ve honed our off-premises platform to add efficiency, convenience, and value to our operators and their end customers. Like our geo-fencing tech. It’s not some predefined circumference around a store. Instead, using a sophisticated, yet easy-to-use user interface (UI), an operator can set

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Uncategorized

Your Customers Want You to Have a Loyalty Program

If you don’t have a customer loyalty program, you’re turning your back on a lot of money. Every day. No exaggeration. Your customers want you to have a loyalty program, because they want the rewards that comes with it. They will visit your business more often and will spend more money. Many mega chains understand that increasing customer retention rates by only 5% can increase profits by up to 95%. A loyal customer purchases more, purchases more often, and consistently refers other customers to the business. Your cost to acquire a referred customer is next to nothing, but the potential

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Stay in their cars
Uncategorized

People Don’t Want to Get Out of Their Cars

The turning point has happened. There’s no going back. People will choose more expensive and lower quality items if they can stay in their car. You may have a local restaurant with burgers that are miles better than a fast food joint, but people aren’t lined up for them because it’s just easier to hit the drive-thru. We’re seeing it with convenience stores too. People will get gas then wait in line to pay more at the Starbucks drive-thru. They’d be just as happy getting coffee from the c-store if it was brought out to them while they were filling

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Restaurant.com logo
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RDE, Inc.’s Restaurant.com Partners with SWIPEBY

RDE, Inc. is a pioneer in the restaurant deal space. Restaurant.com was founded in 1999 and offers thousands of dining, retail and entertainment deal options nationwide at over 184,000 restaurants. RDE, Inc. today announced that it will be expanding capabilities to their restaurant partners by integrating SWIPEBY into the Restaurant.com solution. Going forward, SWIPEBY’s easy online ordering, curbside pick-up, delivery, remarketing, and geo-fenced arrival notifications can be offered to Restaurant.com consumers. Learn more about the partnership on Yahoo! Finance.

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Quality Mart
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Quality Mart Chooses SWIPEBY for Pickup & Delivery

Quality Oil was founded in 1929 in Winston-Salem, NC, and has more than 60 Quality Mart neighborhood convenience stores across North Carolina, Virginia, and Tennessee. With the motto, Quality People, Quality Products, Quality Service, Quality Oil wanted to be at the forefront of offering customer convenience by way of delivery and pickup options. We are honored and thrilled that they chose the SWIPEBY platform. We’ve rolled out pick up to Quality Mart locations in the Winston-Salem area and will be including delivery to those and both delivery and pickup to all locations in the coming weeks. What does that mean

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off premise orders
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Go Big with Off-Premise Experiences

If you offer online ordering, curbside pickup, and delivery to your customers, then you’re right in line with consumer demand. That is terrific. You’re drawing new and repeat customers at a higher rate than your competitors who don’t. Is this enough? 62% of U.S. online shoppers expect curbside pickup. Are you doing all you can with the technology that makes curbside possible? And, is your delivery method the best option for your business? If you’re looking at off-premise orders as simply transactional, then the answer to those questions is no. You’ve got some opportunities to lower costs, improve efficiency, and

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SWIPEBY + Toast
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SWIPEBY Integrates with Toast POS

We’re very excited about this announcement! We’ve found that many restaurants using the Toast POS want to add curbside. Now that we’re fully integrated with Toast, operators can have one view for their off-premise orders. Our founder, Carl Turner, provides his thoughts here. Toast is the #1 rated POS system on the market. Now thousands of Toast customers can have access to our platform. SWIPEBY’s capabilities enhance the Toast platform and provide a better experience for both the restaurants and the guests when it comes to the curbside pick up experience. Our flexible geofencing tech and customizable arrival notifications means

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gas pump
Uncategorized

High Fuel Prices & Consumer Behavior

In the past when consumers had to pay more for gas they cut back in other places. That typically meant they ate out less. This time around many restaurants offer online ordering with curbside pickup or drive-thru and delivery options as a result of trying to maintain business during the COVID pandemic. Those restaurants are better prepared to deal with consumers’ reactions to higher fuel prices. One way consumers deal with high gas prices is to consolidate their trips. Instead of going out a few times, they’ll order online so they can pick up prescriptions, groceries, and food for dinner

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woman with dog in her car
Uncategorized

Serving Customers That Have Furry Friends

Our operators have told us a lot of stories about why people cannot or will not leave their cars to go into their restaurants for pickup. These operators know that a huge majority of customers prefer to order from their local restaurant instead of a mega-chain but need a curbside option. So for someone who cannot easily leave their car – maybe they are disabled or elderly – curbside pickup from their favorite pasta or steak place is great for both them and the restaurant. Also, parents really want to stay in their cars because they can’t leave small kids

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Woman taking phone order
Uncategorized

Why & How to Change to Online Ordering

Some restaurant owners are still taking orders by phone. Maybe you don’t want to lose the personal feel of greeting each customer when they call. Maybe you’re uncomfortable with technology. Heck, maybe you just don’t think you have time to weed through all of the possible solutions, pick one, and then implement it. But here’s the thing, there is a ton of data out there letting us know that consumers want online ordering and spend more when they do. When it comes to delivery, the ugly truth is that companies like UberEats and DoorDash are stealing your online customers by

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