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off premise orders
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Go Big with Off-Premise Experiences

If you offer online ordering, curbside pickup, and delivery to your customers, then you’re right in line with consumer demand. That is terrific. You’re drawing new and repeat customers at a higher rate than your competitors who don’t. Is this enough? 62% of U.S. online shoppers expect curbside pickup. Are you doing all you can with the technology that makes curbside possible? And, is your delivery method the best option for your business? If you’re looking at off-premise orders as simply transactional, then the answer to those questions is no. You’ve got some opportunities to lower costs, improve efficiency, and

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April 1, 2022
SWIPEBY + Toast
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SWIPEBY Integrates with Toast POS

We’re very excited about this announcement! We’ve found that many restaurants using the Toast POS want to add curbside. Now that we’re fully integrated with Toast, operators can have one view for their off-premise orders. Our founder, Carl Turner, provides his thoughts here. Toast is the #1 rated POS system on the market. Now thousands of Toast customers can have access to our platform. SWIPEBY’s capabilities enhance the Toast platform and provide a better experience for both the restaurants and the guests when it comes to the curbside pick up experience. Our flexible geofencing tech and customizable arrival notifications means

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March 21, 2022
gas pump
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High Fuel Prices & Consumer Behavior

In the past when consumers had to pay more for gas they cut back in other places. That typically meant they ate out less. This time around many restaurants offer online ordering with curbside pickup or drive-thru and delivery options as a result of trying to maintain business during the COVID pandemic. Those restaurants are better prepared to deal with consumers’ reactions to higher fuel prices. One way consumers deal with high gas prices is to consolidate their trips. Instead of going out a few times, they’ll order online so they can pick up prescriptions, groceries, and food for dinner

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March 15, 2022
woman with dog in her car
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Serving Customers That Have Furry Friends

Our operators have told us a lot of stories about why people cannot or will not leave their cars to go into their restaurants for pickup. These operators know that a huge majority of customers prefer to order from their local restaurant instead of a mega-chain but need a curbside option. So for someone who cannot easily leave their car – maybe they are disabled or elderly – curbside pickup from their favorite pasta or steak place is great for both them and the restaurant. Also, parents really want to stay in their cars because they can’t leave small kids

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March 3, 2022
Woman taking phone order
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Why & How to Change to Online Ordering

Some restaurant owners are still taking orders by phone. Maybe you don’t want to lose the personal feel of greeting each customer when they call. Maybe you’re uncomfortable with technology. Heck, maybe you just don’t think you have time to weed through all of the possible solutions, pick one, and then implement it. But here’s the thing, there is a ton of data out there letting us know that consumers want online ordering and spend more when they do. When it comes to delivery, the ugly truth is that companies like UberEats and DoorDash are stealing your online customers by

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February 23, 2022
US map
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The Complexity of Marketplace Facilitator Laws

SWIPEBY helps businesses by using our technology platform to sell their products to their customers (food, coffee, Snickers bars, and the like). That makes us, by definition, a marketplace facilitator. Other marketplace facilitator examples are Amazon, Etsy, and even Walmart. Traditionally, the sellers were responsible for collecting and remitting the sales tax. Platforms, like SWIPEBY and Amazon, were only considered to be facilitating the sale, so they weren’t responsible for the tax obligation. That all changed around 2017 when states realized they were missing out on significant tax revenue and began to roll out laws switching the tax obligation from

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February 18, 2022
customer data
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A Guide to Customer Data for the Neighborhood Restaurant

Mega chains are investing thousands in tech platforms that track and mine customer data across point of sale systems, social media profiles, website analytics, surveys, loyalty programs, and the list goes on. At the highest level, they use data to know busiest times, the most popular menu items, and average order value. This helps them run efficient and effective businesses. On an individual basis, their goal is to learn all they can about each customer so they can serve up the right advertisements and specials at the time most likely to drive repeat business and trial of new menu items.

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February 16, 2022
ordering dinner
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Connected Retail for Restaurants & C-Stores

Restaurants know & c-stores are beginning to recognize that staying relevant to customers involves making investments in technology that deliver a top-notch customer experience. They need to provide the customer with the ability to decide when and if they will go in-store or choose an experience that allows for curbside or delivery for whatever reason – people with kids, with disabilities, dealing with bad weather, etc. The line of customers’ demands have blurred, and they expect the same experience from a restaurant that they get from fashion, home, and grocery stores. Click-and-collect is offered by most of the major retailers,

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February 8, 2022
New Features Graphic
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New Features for Operators and Consumers

At SWIPEBY, our goal is to help the businesses we serve stay relevant, increase revenue, and gain customers. That’s why we’re always looking for ways to make our platform better for operators and consumers. Our IT team led by Sef Baydurcan has just rolled out some fun (well, we think they’re fun) new features. The first is Self-delivery. We already offer no-commission 3rd party delivery to save operators a lot of money while letting them own customer data and their online brand. But now operators with their own drivers can choose self-delivery. It’s easy to use for the operators because

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February 1, 2022
Boomarang
Uncategorized

Enticing Customers to Return

Running a restaurant isn’t easy. You truly appreciate the customers you have, and getting them to return – and return often – would be ideal. Having great food, great service, online ordering, flexibility to dine-in, get delivery, or curbside pick up definitely drives new customers. But you need them to come back to be successful. One way to get them to return is to use remarketing emails. We won’t do the deep dive of marketing lingo here and will keep it to a very simple scenario. This Learn Hub article is great for more detail. Say a customer visits your

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January 26, 2022
mom and child in car
Uncategorized

The Lunch Rush is Back

People are returning to offices, and students are back in school. Activities outside the house have driven the return of the lunch rush for restaurants. And not just lunch, sales during breakfast and morning snack dayparts have also been growing. This trend can be a great thing for restaurants that are prepared to take advantage of these consumers-on-the-go that are looking for convenience. According to The NPD Group, lunch visitors will grow by double-digits from 2021-2024. First, restaurants need to have an affordable solution for delivery. Bloomberg research shows that 50% of American consumers have ordered delivery. Most restaurants have

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January 18, 2022
Uncategorized

What You Need For the Restaurant of the Future

Consumers want convenience, digital, and safety.  We’re not surprised. Are you surprised? Didn’t think so. Deloitte’s latest The Future of Restaurants Survey shows that consumers are continuing to want more of what they want when they want it and how they want it. That’s the new normal with or without yet another Covid variant. Here’s the thing though, they want it more than ever and at a higher level. They don’t just want convenience, they want Ultimate Convenience. 61% of consumers say they order takeout at least once a week. In order to survive, restaurants must have seamless curbside and

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January 11, 2022
Uncategorized

How a C-Store Can Offer Ultimate Convenience

So many convenience stores have a Part A: A quick serve restaurant and a Part B: The traditional gas station with a convenience store If a customer wants a sandwich from the restaurant they have to make one stop in Part A to order, pay, and pick up the sandwich. If they also want a cup of coffee and a lottery ticket, they have to go into a separate area of the store, Part B, to get the coffee and then wait in line for the ticket and then pay. It’s a cumbersome process that may cost c-stores significant orders.

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January 3, 2022
Uncategorized

Modernizing Convenience Stores

Convenience stores are targeting two key types of customer profiles: The Regular Customer: He frequently and reliably visits the store for coffee, cigarettes, lottery, etc. When he’s hanging at home, he’ll pay extra for delivery of things like beer and snacks. The Impulsive Buyer: She stops for gas or passes by a store and remembers she needs something or gets a sudden hankering for Twizzlers. Ideally, a C-store can attract a lot of Impulsive Buyers and convert them into Regular Customers. But, C-Stores have a lot of competition for both types of customers. There are a number of big players

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December 21, 2021
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