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woman with dog in her car
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Serving Customers That Have Furry Friends

Our operators have told us a lot of stories about why people cannot or will not leave their cars to go into their restaurants for pickup. These operators know that a huge majority of customers prefer to order from their local restaurant instead of a mega-chain but need a curbside option. So for someone who cannot easily leave their car – maybe they are disabled or elderly – curbside pickup from their favorite pasta or steak place is great for both them and the restaurant. Also, parents really want to stay in their cars because they can’t leave small kids

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Woman taking phone order
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Why & How to Change to Online Ordering

Some restaurant owners are still taking orders by phone. Maybe you don’t want to lose the personal feel of greeting each customer when they call. Maybe you’re uncomfortable with technology. Heck, maybe you just don’t think you have time to weed through all of the possible solutions, pick one, and then implement it. But here’s the thing, there is a ton of data out there letting us know that consumers want online ordering and spend more when they do. When it comes to delivery, the ugly truth is that companies like UberEats and DoorDash are stealing your online customers by

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US map
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The Complexity of Marketplace Facilitator Laws

SWIPEBY helps businesses by using our technology platform to sell their products to their customers (food, coffee, Snickers bars, and the like). That makes us, by definition, a marketplace facilitator. Other marketplace facilitator examples are Amazon, Etsy, and even Walmart. Traditionally, the sellers were responsible for collecting and remitting the sales tax. Platforms, like SWIPEBY and Amazon, were only considered to be facilitating the sale, so they weren’t responsible for the tax obligation. That all changed around 2017 when states realized they were missing out on significant tax revenue and began to roll out laws switching the tax obligation from

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customer data
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A Guide to Customer Data for the Neighborhood Restaurant

Mega chains are investing thousands in tech platforms that track and mine customer data across point of sale systems, social media profiles, website analytics, surveys, loyalty programs, and the list goes on. At the highest level, they use data to know busiest times, the most popular menu items, and average order value. This helps them run efficient and effective businesses. On an individual basis, their goal is to learn all they can about each customer so they can serve up the right advertisements and specials at the time most likely to drive repeat business and trial of new menu items.

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ordering dinner
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Connected Retail for Restaurants & C-Stores

Restaurants know & c-stores are beginning to recognize that staying relevant to customers involves making investments in technology that deliver a top-notch customer experience. They need to provide the customer with the ability to decide when and if they will go in-store or choose an experience that allows for curbside or delivery for whatever reason – people with kids, with disabilities, dealing with bad weather, etc. The line of customers’ demands have blurred, and they expect the same experience from a restaurant that they get from fashion, home, and grocery stores. Click-and-collect is offered by most of the major retailers,

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New Features Graphic
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New Features for Operators and Consumers

At SWIPEBY, our goal is to help the businesses we serve stay relevant, increase revenue, and gain customers. That’s why we’re always looking for ways to make our platform better for operators and consumers. Our IT team led by Sef Baydurcan has just rolled out some fun (well, we think they’re fun) new features. The first is Self-delivery. We already offer no-commission 3rd party delivery to save operators a lot of money while letting them own customer data and their online brand. But now operators with their own drivers can choose self-delivery. It’s easy to use for the operators because

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Boomarang
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Enticing Customers to Return

Running a restaurant isn’t easy. You truly appreciate the customers you have, and getting them to return – and return often – would be ideal. Having great food, great service, online ordering, flexibility to dine-in, get delivery, or curbside pick up definitely drives new customers. But you need them to come back to be successful. One way to get them to return is to use remarketing emails. We won’t do the deep dive of marketing lingo here and will keep it to a very simple scenario. This Learn Hub article is great for more detail. Say a customer visits your

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mom and child in car
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The Lunch Rush is Back

People are returning to offices, and students are back in school. Activities outside the house have driven the return of the lunch rush for restaurants. And not just lunch, sales during breakfast and morning snack dayparts have also been growing. This trend can be a great thing for restaurants that are prepared to take advantage of these consumers-on-the-go that are looking for convenience. According to The NPD Group, lunch visitors will grow by double-digits from 2021-2024. First, restaurants need to have an affordable solution for delivery. Bloomberg research shows that 50% of American consumers have ordered delivery. Most restaurants have

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What You Need For the Restaurant of the Future

Consumers want convenience, digital, and safety.  We’re not surprised. Are you surprised? Didn’t think so. Deloitte’s latest The Future of Restaurants Survey shows that consumers are continuing to want more of what they want when they want it and how they want it. That’s the new normal with or without yet another Covid variant. Here’s the thing though, they want it more than ever and at a higher level. They don’t just want convenience, they want Ultimate Convenience. 61% of consumers say they order takeout at least once a week. In order to survive, restaurants must have seamless curbside and

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How a C-Store Can Offer Ultimate Convenience

So many convenience stores have a Part A: A quick serve restaurant and a Part B: The traditional gas station with a convenience store If a customer wants a sandwich from the restaurant they have to make one stop in Part A to order, pay, and pick up the sandwich. If they also want a cup of coffee and a lottery ticket, they have to go into a separate area of the store, Part B, to get the coffee and then wait in line for the ticket and then pay. It’s a cumbersome process that may cost c-stores significant orders.

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Modernizing Convenience Stores

Convenience stores are targeting two key types of customer profiles: The Regular Customer: He frequently and reliably visits the store for coffee, cigarettes, lottery, etc. When he’s hanging at home, he’ll pay extra for delivery of things like beer and snacks. The Impulsive Buyer: She stops for gas or passes by a store and remembers she needs something or gets a sudden hankering for Twizzlers. Ideally, a C-store can attract a lot of Impulsive Buyers and convert them into Regular Customers. But, C-Stores have a lot of competition for both types of customers. There are a number of big players

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Are You Giving Away Your Most Valuable Asset: Customer Data?

Many operators understand the pros and cons regarding price when they choose to contract with a 3rd party delivery company such as Uber Eats or Postmates. They have accepted that their customers expect the convenience that comes with online ordering and having pretty much anything delivered to their doors. They have grimaced through paying or passing along high commissions as a necessary evil. But do they truly grasp that they are giving away a valuable asset to the 3rd party delivery company? When a customer orders from your business via a 3rd party delivery service, it’s the service that collects

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How to Have the Tech You Need for Off-Premise Dining

Restaurant operators are constantly hearing they need a curbside pick-up option for their customers, and delivery is also crucial.  To support this, operators say they want new tech, with a lot of the desired solutions helping to increase off-premises business. A whopping 49% of operators said they think tech is a major advantage. Where do you start? Some things you can do to have the tech you want for revenue increases and customer loyalty are: Have an online ordering solution & use it to your best advantage. Have someone take a look at your business to evaluate the best approach

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Doing the Math Brings Some Surprises

There has been a lot of news lately around third-party on-demand delivery. They are convenient, but that convenience comes with a cost to both the consumer and the restaurant.  Let’s take a look at the consumer cost. A NY Times article recently reported restaurants using third-party delivery increased prices through these aggregators anywhere from 7% to 91% per item. SWIPEBY undercover shoppers* used the UBEREATS app to price a sandwich at a South Florida suburban Firehouse Subs versus on the same location in-store menu.  Our shoppers priced the Honey Ham Large online through UBEREATS for $14.15. The in-store price for

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Best ways to prepare for holiday off-premise sales.
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Gobble up sales this Thanksgiving with these great off-premise and on-premise tips!

Like many things in the year of 2020, Thanksgiving is going to look drastically different from years past. Record high levels of COVID cases have prompted health experts to encourage families to embrace smaller, more intimate celebrations this year with just their immediate families and advise against going out for Thanksgiving dinner. However, this does not change the fact that there are many Americans who simply surrender themselves to the daunting task of shopping for and cooking a traditional Thanksgiving meal. Further, those who have prepared Thanksgiving dinners in the past likely had upwards of 5-15 people to serve and

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