
Are You Giving Away Your Most Valuable Asset: Customer Data?
Many operators understand the pros and cons regarding price when they choose to contract with a 3rd party delivery company such as Uber Eats or Postmates. They have accepted that their customers expect the convenience that comes with online ordering and having pretty much anything delivered to their doors. They have grimaced through paying or passing along high commissions as a necessary evil. But do they truly grasp that they are giving away a valuable asset to the 3rd party delivery company? When a customer orders from your business via a 3rd party delivery service, it’s the service that collects