Merchants Can Have a Professional Website in Minutes That Helps Convert Views to Orders
“Many independent business owners don’t have the ability or budget to have an enticing website. We wanted to make it easy for them, so we created a feature that allows them to have a website built in minutes,” said Carl Turner, SWIPEBY’s CEO and founder. “Merchants need a website that easily converts views to orders, but most don’t do that, especially in the restaurant industry. Our goal is to have ecommerce and the website connected as tightly as possible, and that’s what our Website Builder does.”
The Website Builder makes it simple by pulling information and photos that are already on the SWIPEBY platform. The merchant can customize their site with promotional headers, different photos, copy points and social media links. When the site is generated, their menu is already incorporated and opens within their site, so when a customer places an order it’s a truly connected experience.
“Along with connecting e-commerce to the website, we’ve made sure merchants without menu photos can still have an attractive online presence,” adds Turner. “They can use Snapshot, our new AI text-to-photo feature, to generate images they can use on their site, online menu and in any marketing effort. All of this represents our efforts to help our retail customers compete more favorably in the marketplace.”