First Time Restaurant-Centric Technology Deployed at Beer, Wine and Liquor Retailers
The SWIPEBY platform has been deployed in beer, wine and liquor establishments in Florida, Georgia, New Jersey and North Carolina already. This is the first time a holistic solution has been implemented in these types of retailers, signaling opportunities for SWIPEBY in more retail sectors as demand grows for consumer convenience. While large retailers such as Walmart and Target have rolled out alcohol delivery, smaller players haven’t had an easy, affordable solution before now so independent retailers can compete and drive their own brand independence.
“It is pretty clear that the trend toward greater demand for ordering-to-curbside pickup due to societal and convenience issues is pushing us to think broader and more outside the box in terms of our type of retail technology,” said Carl Turner, SWIPEBY’s CEO and founder. “There are so many applications for our platform and with this recent inroad into beer, wine and liquor stores will say a lot to the overall retail ecosystem.”
Earlier this year SWIPEBY announced deployments at North Carolina-based Quality Mart, signaling its entry into the convenience store space which has been instrumental in perfecting the platform for use with beer, wine and liquor stores. Also, last August, the platform was used at the BMW Championship in Wilmington, DE, the penultimate event of the PGA TOUR’s FedEx Cup Playoffs, where spectators easily ordered food and beverages, including alcohol, using a simple app on their mobile devices that checks age. This feature was important to the deployment of the platform in age-regulated retail sectors such as beer, wine and liquor.
SWIPEBY has been developing its platform to work in the beer, wine and liquor store environment where “convenience” is a key attribute, according to Turner. The SWIPEBY platform allows these small-to-medium-sized businesses to add a new dimension to convenience by providing a geofenced virtual drive-thru solution that will allow them to acquire customer delivery data to drive marketing efforts with existing and potential customers. It will also allow beer, wine and liquor retailers to open new revenue streams as society becomes more reliant on ordering online and using curbside pickup.
According to International Wine and Spirit Research, the entire value of the alcohol delivery app businesses in 10 worldwide regions, including the United States, will top $40 billion by 2024 and $42 billion by 2025. By 2025, e-commerce is expected to account for roughly six per cent of global volume sales of alcoholic beverages, up from only 2 per cent in 2018.
“It is very clear the opportunity for our technology platform in the packaged beer, wine and liquor retail sector is very real and only going to get bigger,” Turner said. “These pilots in Florida, Georgia and New Jersey represent the beginning for us and beer, wine and liquor stores in the region and across the nation.”