In 1911, newspaper editor Arthur Brisbane uttered the idea that a picture can save 1,000 words at a time when Instagram wasn’t even within the realm of possibilities. Now that the average attention span is 8.25 seconds, restaurant operators need to capture the interest of potential eaters lightning fast. A user-friendly menu with high-quality imagesContinue reading “A Picture is Worth a Thousand Words”
Tag Archives: #curbside
Happy Four Years!
SWIPEBY, launched as drive-thru anywhere in May 2019, has grown to be a 360° platform loaded with valuable features and tools. With an eye on keeping things fun and delivering features that our operators love, we’ve enjoyed four years of growth and innovation. This year alone we added a 5-Star Review management tool that isContinue reading “Happy Four Years!”
You Can Help Consumers with Mobility Issues
Think for a moment about someone who has difficulty getting around. They may struggle with getting in and out of a vehicle. Maybe it’s someone who needs a wheelchair or some kind of support. There are other reasons people can’t safely leave an unattended vehicle. Parents of small kids and pet owners are examples. AboutContinue reading “You Can Help Consumers with Mobility Issues”
Delivery Without Losing Your Toque
It’s true that by depending on a 3rd party delivery app, your guests get a slick user experience. But there are many downsides; an expensive price of up to 30% per order is a big one that may leave you losing money. There are others. First – limited brand awareness for your restaurant. Instead ofContinue reading “Delivery Without Losing Your Toque”
How to Entice Guests to Return
Remarketing. You may have heard the term, but short of a vague definition from Google, how can you use it to bring back people who tried your restaurant? Conceptually, it’s pretty simple. Someone places an online order from your restaurant. You collect the guest’s information, including their email address. If that guest doesn’t order fromContinue reading “How to Entice Guests to Return”
Delivery Doesn’t Have to be Painful
You already know, if you’re in the restaurant business, that you have to offer delivery. Third party delivery companies likely already put your restaurant on their app even if you didn’t know you were offering it. Or, you have a contract with one of them and are paying so much that you may be losingContinue reading “Delivery Doesn’t Have to be Painful”
But You Still Need to Offer the Convenience of Off-Premise
With pandemic restrictions being lifted and the weather improving, dining in is coming back. An increase of in-store diners is causing some independent restaurant operators to ignore consumers that still want off-premise. But, smaller restaurants need to remember that many of their competitors – the mega chains – still offer the convenience of curbside andContinue reading “But You Still Need to Offer the Convenience of Off-Premise”
A Three Year Celebration!
SWIPEBY was launched in May 2019 in Winston-Salem, NC. Less than a year after the launch, the pandemic hit with serious implications to small and medium-sized independent businesses. In March 2020, we went from being a company giving local restaurants an easy curbside solution to a critical tool used across the country. Over the pastContinue reading “A Three Year Celebration!”
Your Customers Want You to Have a Loyalty Program
If you don’t have a customer loyalty program, you’re turning your back on a lot of money. Every day. No exaggeration. Your customers want you to have a loyalty program, because they want the rewards that comes with it. They will visit your business more often and will spend more money. Many mega chains understandContinue reading “Your Customers Want You to Have a Loyalty Program”
People Don’t Want to Get Out of Their Cars
The turning point has happened. There’s no going back. People will choose more expensive and lower quality items if they can stay in their car. You may have a local restaurant with burgers that are miles better than a fast food joint, but people aren’t lined up for them because it’s just easier to hitContinue reading “People Don’t Want to Get Out of Their Cars”
