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You Can Help Consumers with Mobility Issues

Think for a moment about someone who has difficulty getting around. They may struggle with getting in and out of a vehicle. Maybe it’s someone who needs a wheelchair or some kind of support. There are other reasons people can’t safely leave an unattended vehicle. Parents of small kids and pet owners are examples. AboutContinue reading “You Can Help Consumers with Mobility Issues”

Delivery Without Losing Your Toque

It’s true that by depending on a 3rd party delivery app, your guests get a slick user experience. But there are many downsides; an expensive price of up to 30% per order is a big one that may leave you losing money. There are others. First – limited brand awareness for your restaurant. Instead ofContinue reading “Delivery Without Losing Your Toque”

Get 5 Star Reviews Fast

Keeping your restaurant hopping with both in-store diners & online orders means you have to continually see the experience through the eyes of your guests. A great way to do this is by proactively managing your reviews. Research shows that 91% of people read reviews, and 84% trust them as much as a personal recommendation.Continue reading “Get 5 Star Reviews Fast”

Stand Out Marketing Ideas for Independent Restaurants

There are some must-do marketing tactics, and we’ll cover those. But we’ll also dive into some ideas you might not have considered. BRAND The first idea is about your brand. Whether you’ve been in business for years or are new to your neighborhood, think about how you come across to your guests – and potentialContinue reading Stand Out Marketing Ideas for Independent Restaurants

How to Entice Guests to Return

Remarketing. You may have heard the term, but short of a vague definition from Google, how can you use it to bring back people who tried your restaurant? Conceptually, it’s pretty simple. Someone places an online order from your restaurant. You collect the guest’s information, including their email address. If that guest doesn’t order fromContinue reading “How to Entice Guests to Return”

How Can We Save Independent Restaurants?

Independent restaurants, either single or multi-unit, are typically at a disadvantage to the mega chains. The big players have a large staff of experts in departments such as IT and marketing. They also have funding to help them survive through times of economic woes, supply chain disruptions, and staffing issues. The pandemic was no exceptionContinue reading “How Can We Save Independent Restaurants?”

Delivery Doesn’t Have to be Painful

You already know, if you’re in the restaurant business, that you have to offer delivery. Third party delivery companies likely already put your restaurant on their app even if you didn’t know you were offering it. Or, you have a contract with one of them and are paying so much that you may be losingContinue reading “Delivery Doesn’t Have to be Painful”

But You Still Need to Offer the Convenience of Off-Premise

With pandemic restrictions being lifted and the weather improving, dining in is coming back. An increase of in-store diners is causing some independent restaurant operators to ignore consumers that still want off-premise. But, smaller restaurants need to remember that many of their competitors – the mega chains – still offer the convenience of curbside andContinue reading “But You Still Need to Offer the Convenience of Off-Premise”

Your Customers Want You to Have a Loyalty Program

If you don’t have a customer loyalty program, you’re turning your back on a lot of money. Every day. No exaggeration. Your customers want you to have a loyalty program, because they want the rewards that comes with it. They will visit your business more often and will spend more money. Many mega chains understandContinue reading “Your Customers Want You to Have a Loyalty Program”

People Don’t Want to Get Out of Their Cars

The turning point has happened. There’s no going back. People will choose more expensive and lower quality items if they can stay in their car. You may have a local restaurant with burgers that are miles better than a fast food joint, but people aren’t lined up for them because it’s just easier to hitContinue reading “People Don’t Want to Get Out of Their Cars”

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