In 1911, newspaper editor Arthur Brisbane uttered the idea that a picture can save 1,000 words at a time when Instagram wasn’t even within the realm of possibilities. Now that the average attention span is 8.25 seconds, restaurant operators need to capture the interest of potential eaters lightning fast. A user-friendly menu with high-quality imagesContinue reading “A Picture is Worth a Thousand Words”
Tag Archives: restaurants
Happy Four Years!
SWIPEBY, launched as drive-thru anywhere in May 2019, has grown to be a 360° platform loaded with valuable features and tools. With an eye on keeping things fun and delivering features that our operators love, we’ve enjoyed four years of growth and innovation. This year alone we added a 5-Star Review management tool that isContinue reading “Happy Four Years!”
You Can Help Consumers with Mobility Issues
Think for a moment about someone who has difficulty getting around. They may struggle with getting in and out of a vehicle. Maybe it’s someone who needs a wheelchair or some kind of support. There are other reasons people can’t safely leave an unattended vehicle. Parents of small kids and pet owners are examples. AboutContinue reading “You Can Help Consumers with Mobility Issues”
Delivery Without Losing Your Toque
It’s true that by depending on a 3rd party delivery app, your guests get a slick user experience. But there are many downsides; an expensive price of up to 30% per order is a big one that may leave you losing money. There are others. First – limited brand awareness for your restaurant. Instead ofContinue reading “Delivery Without Losing Your Toque”
Get 5 Star Reviews Fast
Keeping your restaurant hopping with both in-store diners & online orders means you have to continually see the experience through the eyes of your guests. A great way to do this is by proactively managing your reviews. Research shows that 91% of people read reviews, and 84% trust them as much as a personal recommendation.Continue reading “Get 5 Star Reviews Fast”
Stand Out Marketing Ideas for Independent Restaurants
There are some must-do marketing tactics, and we’ll cover those. But we’ll also dive into some ideas you might not have considered. BRAND The first idea is about your brand. Whether you’ve been in business for years or are new to your neighborhood, think about how you come across to your guests – and potentialContinue reading “Stand Out Marketing Ideas for Independent Restaurants“
How to Entice Guests to Return
Remarketing. You may have heard the term, but short of a vague definition from Google, how can you use it to bring back people who tried your restaurant? Conceptually, it’s pretty simple. Someone places an online order from your restaurant. You collect the guest’s information, including their email address. If that guest doesn’t order fromContinue reading “How to Entice Guests to Return”
How Can We Save Independent Restaurants?
Independent restaurants, either single or multi-unit, are typically at a disadvantage to the mega chains. The big players have a large staff of experts in departments such as IT and marketing. They also have funding to help them survive through times of economic woes, supply chain disruptions, and staffing issues. The pandemic was no exceptionContinue reading “How Can We Save Independent Restaurants?”
Delivery Doesn’t Have to be Painful
You already know, if you’re in the restaurant business, that you have to offer delivery. Third party delivery companies likely already put your restaurant on their app even if you didn’t know you were offering it. Or, you have a contract with one of them and are paying so much that you may be losingContinue reading “Delivery Doesn’t Have to be Painful”
But You Still Need to Offer the Convenience of Off-Premise
With pandemic restrictions being lifted and the weather improving, dining in is coming back. An increase of in-store diners is causing some independent restaurant operators to ignore consumers that still want off-premise. But, smaller restaurants need to remember that many of their competitors – the mega chains – still offer the convenience of curbside andContinue reading “But You Still Need to Offer the Convenience of Off-Premise”
