SWIPEBY

Tag: restaurants

  • What Happens After Someone Orders Once? Why Retargeting is the Real Secret to Growth

    What Happens After Someone Orders Once? Why Retargeting is the Real Secret to Growth

    A new customer just placed their first order. Great job!
    Maybe they found you on Google, clicked the Order Online button, and enjoyed an amazing meal with a big smile. But now what?

    For many restaurants, the story stops here. They celebrate the win and go back to executing the next shift, running the kitchen, managing staff, and planning the next special. But the real opportunity lies after that first order. Not just in getting the guest but in keeping them.

    Because you already invested time, money, discounts or ads to earn that first order, what’s your next smart move? Make them come back. That’s where remarketing – done the right way – becomes a game‑changer.

    Why Most Restaurants Stop at the First Order

    It’s easy to understand why. Getting a new customer feels like a big milestone.

    • A new guest walked in or ordered online.
    • You delivered on delicious food and fabulous service.
    • You made someone happy.

    But then … you move on. You focus on new traffic. New promos. First‑time deals. The truth is: most growth happens elsewhere. According to marketing research staying top of mind, having repeated contact, and personalizing the follow‑up can deliver far greater returns than just driving new acquisition.

    In short: you’ve purchased the guest. Now you must retain the guest. After all, 65% of restaurant revenue comes from repeat customers.

    How Does SWIPEBY AI‑Powered Remarketing Work Behind the Scenes?

    • Guest order triggers data capture.
    • Automated campaign deployment cadence begins if that guest doesn’t place an order within a specific length of time.
    • Email is triggered encouraging return business. If the SWIPEBY customer chooses, a coupon code is offered to further entice another visit.
    • If the customer orders – the cadence clock is reset.
    • If the customer doesn’t order – the remarketing campaign continues with the customer receiving further emails and coupons.

    Real Data: Remarketing in Action with SWIPEBY Clients

    These aren’t hypothetical numbers. These are real restaurants using SWIPEBY’s remarketing tools to drive thousands of additional dollars in revenue every month:

    • Altman’s Grocery Barn & Grill: ~$4,300/month in remarketing‑driven sales
    • Milano’s Pizza: ~$4,600/month generated through remarketing campaigns
    • Nocturnal Cookies: ~$3,100/month in repeat‑order income from previously inactive guests

    These results show a clear point: first orders matter, but they’re just the beginning. The bigger win is getting those guests back, again and again.

    Positioning Loyalty & Upselling as Smart – not Pushy

    One concern operators often voice: Isn’t remarketing too “salesy”? Here’s how we flip it:

    • Show value, don’t pressure. A message saying “Thanks for ordering! Here’s a dessert on us next time” feels thoughtful.
    • Use data you already have (they ordered once) to craft unique, personal emails that align with their preferences.
    • Build an experience: When they come back, they feel recognized and rewarded and not hit with random promos.

    That’s loyalty, and not just another ad.

    Why This Matters More Than Ever

    In an economy where advertising costs are rising and the margin pressure is real, maximizing the value of each guest has never been more important. Remarketing lets you do more with less: fewer acquisition costs, higher average ticket sizes, and stronger guest loyalty.

    And the best part? You don’t need a 10‑person marketing team. With SWIPEBY’s automated remarketing module, you get enterprise‑level capability built for independents.

    Your Action Plan: What to Do Next without SWIPEBY

    • Make sure your online ordering system captures guest data that you own.
    • Identify guests who ordered once but never again.
    • Write a series of emails that you will personalize for each guest. Set up a “come back” sequence: reminder + upsell + reward.
    • Repeat.
    • Scale what works: widen the offer, adjust timing, refine messaging.

    Or What to Do Next with SWIPEBY

    • Let us know if you want to offer a discount coupon.

    That’s it. Our Customer Success Team and AI does all the work. Your guests will receive a personalized, unique email without you needing to lift a finger or scour analytics for information.

    Final Thought

    You earned that first order. Great work! Now turn it into a habit.
    With smart, automated remarketing, you’re not just getting guests, you’re building relationships. That’s the real path to growth.

    When you’re ready to take the next step, let SWIPEBY show you how to turn one‑time orders into lifetime guests.

  • The Price of Inaction: What it Costs to Ignore Your Online Reputation

    The Price of Inaction: What it Costs to Ignore Your Online Reputation

    You’re running a restaurant – orders to fill, staff to manage, ingredients to source. It’s no surprise that replying to a Google review or responding to an online comment might slip through the cracks. But in today’s market, silence costs you money.

    Here’s the truth: bad reviews can sink your ranking on Google. Failing to respond to customer feedback tells future diners you don’t care. And worst of all? You might not even realize it’s happening until sales start to slide.

    Let’s break down the hidden costs of ignoring your online reputation and show you how AI can take this burden off your plate.

    Star Ratings Influence Everything, Including Google Results

    Star ratings aren’t just a vanity metric. They directly affect how (and whether) you appear in local search results. A restaurant with a 4.9 rating and recent reviews is more likely to show up when someone searches “best tacos near me” especially if your competitors are lagging behind.

    At SWIPEBY, we’ve seen firsthand how a small boost in ratings changes the game:

    • Pasta e Basta (FL) went from 4.5 to 4.9 stars.
    • Dari Delite (VA) rose from 3.6 to 4.5 stars.
    • Altman’s Grocery Barn (NC) jumped from 3.4 to 4.3 stars.

    Each of these boosts not only improved visibility but they also translated to more orders and stronger customer trust.

    Customers Expect Replies Whether They’re Good or Bad Reviews

    Responding to reviews shows that your business is active, engaged, and values feedback. When a customer leaves a glowing 5-star comment and you say nothing? That’s a missed opportunity to build loyalty.

    Worse, when you ignore negative feedback, it sends a clear signal: We don’t care.

    But we get it. Who has time to monitor reviews every day? That’s where AI helps. SWIPEBY’s Review Tool flags negative comments, recommends responses, and can even submit false or inappropriate reviews for removal.

    Reviews Are Now Part of the Search Experience

    Voice assistants, AI search platforms, and even ChatGPT-style tools are pulling in data from review sites like Google, Yelp, and Facebook. If your ratings are low, your replies are nonexistent, and your profile looks abandoned, AI may not even recommend you.

    Put simply: AI search is your new front door. You want to be ready when people ask, “What’s the best pizza near me?”

    Your Reputation Is a Sales Tool. Use It

    When you turn your reviews into a strength, you gain:

    • Trust from new customers who want proof before ordering.
    • Better search placement on platforms like Google and Apple Maps.
    • Social proof to use in marketing or social posts.
    • Data to improve operations and highlight what’s working.

    And you don’t have to do it manually. With SWIPEBY, you get automated review alerts, response suggestions, and negative review monitoring so you can protect your brand while focusing on your food.

    Final Thoughts: Doing Nothing Isn’t Neutral. It’s Risky.

    Your online restaurant reputation is being built online whether you manage it or not. So why leave it to chance?

    With just a little effort, or better yet, smart AI tools, you can:

    • Climb the search rankings
    • Turn one-time guests into loyal fans.
    • Stand out in a crowded, competitive market.

    Don’t wait for a bad review to wake you up. Let SWIPEBY help you manage and elevate your online reputation the smart way.

  • Your Restaurant Needs to be Search-Ready for AI

    Your Restaurant Needs to be Search-Ready for AI

    Siri, Where Should I Eat Tonight?

    Whether it’s Siri, Google Assistant, or ChatGPT, more consumers are relying on AI-powered tools to search for where they’ll go for their next meal. And if your restaurant isn’t showing up in those results, you’re missing out – maybe without even knowing it.

    AI Search Is the New Word of Mouth

    Think about it: someone asks ChatGPT or Google Gemini for “the best Cuban food near me,” and it responds with a list. That list isn’t based on billboards or paid ads. It’s based on:

    • Recent reviews
    • Star ratings
    • Menu descriptions
    • Website quality
    • Location-based data

    If a restaurant has only used third-party delivery platforms (like DoorDash) and has not built its own web presence, it’s less likely to appear in AI search recommendations.

    In other words, it’s based on data you control. Or could control if you’re using the right tools.

    If your customers are asking AI assistants where to eat, you want your restaurant to be “AI-discoverable.” That means:

    • Encouraging & managing frequent, high-quality reviews
    • Maintaining a modern, keyword-optimized website
    • Publishing a readable, indexed online menu
    • Responding to customer feedback

    How SWIPEBY Helps You Show Up

    We built SWIPEBY with independent restaurants in mind. That means we focus on helping you look great not just to your customers, but to the algorithms that decide whether you show up in a search result.

    Our platform helps you:

    • Drive more 5-star reviews with our review booster tool
    • Flag negative reviews so they can be removed
    • Publish SEO-friendly online menus
    • Ensure your brand looks polished across Google Business and your website
    • Automate content with tools like Social Media Manager

    Why This Matters More Every Day

    AI assistants are trained on what’s already online. If your restaurant has few reviews, inconsistent info, or an outdated digital presence, you’re at risk of being ignored even if your food is amazing.

    Restaurants that embrace tools to manage their digital footprint will have the edge. That includes multi-location groups, family-owned spots, and solo startups.

    Your Digital Front Door Is Just as Important as the One Customers Walk Through

    Making your restaurant AI search ready isn’t about paying for placement. It’s about being:

    • Consistent
    • Well-reviewed
    • Easy to understand
    • Directly accessible

    SWIPEBY helps you do all of that without needing a marketing department, outside consultant, or being a tech expert.

    Let’s get your restaurant where customers are searching: in their conversations with AI.

  • Surviving the Staffing Crunch: How Smaller Restaurants Can Use AI to Still Provide a Great Guest Experience

    Surviving the Staffing Crunch: How Smaller Restaurants Can Use AI to Still Provide a Great Guest Experience

    The Labor Shortage Isn’t Going Away, But Technology Can Help Ease the Struggle

    It’s tough out there. About 70% of U.S. Restaurant owners say it’s difficult to fill open positions. This shrinking labor pool is even harder on small-to-medium restaurant owners because they could be wearing a dozen hats. They’re the chef, the GM, the marketer, and sometimes even the dishwasher. It’s no wonder burnout is on the rise in the industry.

    But here’s the good news: AI can fill in some of the gaps for small to medium restaurants without replacing your hospitality or that personal touch your customers love.

    Automating the Tasks That Take You Away from the Guest

    Let’s be clear: incorporating AI isn’t about removing people. It’s about removing the bottlenecks. Smaller restaurants typically don’t have large teams or extra shift managers. That’s where smart tech makes a difference.

    With AI, you can automate:

    • Customer follow-ups through AI remarketing that drives repeat visits

    Real Examples from the SWIPEBY Community

    A mom-and-pop Mexican restaurant in Connecticut uses AI phone answering to handle over 2,600 calls in a single month, helping customers calling in to quickly have their needs met without waiting on hold or trying to shout over a loud background.

    A pizza place in Ohio uses online ordering with AI upselling/cross-selling and loyalty to bring in more than $13,000 in online order sales per month – and he doesn’t pay third party delivery commissions saving him up to 30%.

    An upscale restaurant in Florida has used AI review management to answer 3,300 review comments saving hours of the general manager’s time while boosting customer loyalty.

    AI Isn’t Just for Chains Anymore

    Big brands have had tech advantages for years: digital order screens, loyalty apps, data-driven promotions. But now, small to medium restaurants can tap into that same power with AI tools that are simple to launch, easy to manage, and designed for real-world operations.

    The future of hospitality doesn’t belong to the most staffed; it belongs to the most efficient.

    Let Your Team Focus on What Really Matters

    Imagine a shift where you and your team can focus on prepping food, greeting customers, or crafting specials, not answering the phone or chasing reviews. That’s not a fantasy. It’s what AI delivers when it’s built for independents.

    With SWIPEBY, you don’t need a tech team. You just need your team.

  • Turning Challenges into Check Sizes: How Independent Restaurants Can Finish 2025 Strong

    Turning Challenges into Check Sizes: How Independent Restaurants Can Finish 2025 Strong

    As 2025 winds down, independent restaurants are facing a tough set of circumstances: cautious consumer spending, rising costs, and more competition from at-home dining. But here’s the thing, while these shifts may squeeze margins, they also open new doors for restaurants that act smart, fast, and local.

    Let’s look at what’s happening and how your restaurant can finish 2025 stronger than ever.

    When Even Fast Food Feels Like a “Treat,” What Comes Next?

    According to a recent survey from Zappi, nearly one in four U.S. consumers (23%) now view fast food as a treat or reward, not a cheap staple. Another 20% call it a “guilty pleasure.”

    Only 14% still see it as a budget-friendly go-to.

    That tells us something big: every food occasion is being weighed more carefully. Consumers aren’t necessarily spending less across the board, but they are more intentional about where and why they spend.

    For independent restaurants, this means you’re competing not just with chains, but with groceries and home kitchens.

    Rising Prices, Reluctant Diners

    More stats that hit close to home:

    • 91% of consumers say they’re making tradeoffs to handle rising prices.
    • Nearly half (49%) are cooking at home more often.
    • 44% are ordering less takeout altogether.
    • Just 1 in 5 consumers feel “ready” to absorb higher restaurant prices.

    These numbers make one thing clear: just being open isn’t enough. To thrive, independent restaurants need to lean into strategies that add value, deepen loyalty, and encourage higher check sizes.

    That’s where the right technology (hi, SWIPEBY 👋) becomes your secret weapon.

    3 End-of-Year Strategies That Actually Drive Value

    AI-Powered Upselling & Cross-Selling

    Consumers may be more cautious but that doesn’t mean they aren’t treating themselves. With smart AI prompts and upsell logic, you can automatically suggest add-ons and specials. Even increasing ticket size by $1.50 per order adds up fast, especially during the busy holiday season.

    Loyalty Programs That Reward Direct Orders

    People still want convenience and value. You can offer both by encouraging direct ordering and rewarding it. This builds a behavior loop you control without giving up 30% to third-party platforms.

    Smart Remarketing That Brings Customers Back

    One of the biggest challenges for big restaurant chains right now is identifying the right AI use cases, per Deloitte’s AI in Restaurants report. But at SWIPEBY, we’ve already built the playbook. Our platform automatically reconnects with customers who haven’t ordered in some time encouraging them to return.

    These are things the large QSR chains are trying to do, just made easy and accessible for SMBs.

    Final Push: End 2025 with Growth Momentum

    While large chains scramble to navigate tech readiness, governance, and enterprise-wide rollouts (as Deloitte notes), independent restaurants using SWIPEBY are already live with:

    • AI phone systems that handle thousands of calls each month
    • Reputation management tools that drive 5-star reviews
    • Social media management to help grow the brand

    Wrapping it Up

    If you want to close 2025 on a high note, don’t raise prices and hope for the best. Instead:

    • Increase perceived value
    • Boost check sizes with AI
    • Reward loyalty and drive repeat visits

    And most importantly? Make every customer feel like their “treat” was worth it.

  • Why Owning Your Customers Matters More Than Ever

    Why Owning Your Customers Matters More Than Ever

    And why giving them away to third-party apps is costing you more than just money

    Imagine this: you go to book a flight directly on United Airlines’ website and instead of completing the purchase there, they send you to Expedia. You’d probably raise an eyebrow. So why are so many restaurants still doing the same thing when it comes to online ordering?

    The truth is: if you’re sending your customers to DoorDash or any other third-party platform, you’re handing over your profits, your data, and your loyal customers. And those platforms? They’re not loyal to you.

    Let’s talk about why owning your customer is one of the most important things you can do as a restaurant operator and how to take that power back.

    You’re Giving Away Margin You Could Be Keeping

    Yes, you can raise your prices on DoorDash to offset their 20–30% commission. But if your customer is willing to pay $24 for that entrée through DoorDash… why not offer it for the same price through your own online ordering and keep the full margin?

    With ordering on your own website, your customers see your branding and place orders directly with you. That means no commission fees and you keep the entire transaction.

    Bottom line:

    If customers are already paying more, you should be the one benefiting not the middleman.

    You Lose the Relationship (and the Repeat Business)

    DoorDash owns the order. DoorDash owns the customer. DoorDash sends the confirmation, handles the receipt, and follows up with their app not you.

    When a customer orders through your own website:

    • You get their contact info.
    • You control the message.
    • You can follow up with AI-powered remarketing to bring them back without lifting a finger.

    And when they come back? They come back to you not whoever’s paying DoorDash to run a promotion that day.

    Loyalty Can’t Be Outsourced

    You work hard to build your reputation. But DoorDash doesn’t care about your brand. They care about keeping people ordering through them, not from you.

    If a new restaurant opens across the street with a bigger DoorDash ad budget or better photos, guess what? They get the same visibility as you or more. Your loyal customer becomes their new one. No thanks.

    When you own the guest journey from start to finish, you build loyalty on your terms, from remarketing to reputation management.

    You Miss Out on the Data That Drives Growth

    When customers order through third-party platforms, you don’t get:

    • Their email
    • Their order patterns
    • Their visit frequency
    • Their lifetime value

    With orders through your website, all of that becomes part of your toolkit, so you can make smarter decisions, target the right offers, and personalize your marketing with the help of AI.

    You’re Investing in a Platform That Will Never Prioritize You

    At the end of the day, DoorDash works for DoorDash, not for your business.

    Your restaurant is just one of many. Promotions, rankings, and customer recommendations are based on algorithms that prioritize their goals not yours. And when the next shiny new spot opens up? You’re back to square one in the app.

    When you own your own system you’re building equity in your brand not someone else’s.

    Take Back What’s Yours

    Your customers.
    Your data.
    Your margins.
    Your brand.

  • How to Win More Online Orders: What Makes Customers Choose Your Restaurant

    How to Win More Online Orders: What Makes Customers Choose Your Restaurant

    In today’s fast-moving digital world, the battle for a customer’s attention, and their dinner order, is fierce. After all, when someone pulls out their phone to order food, they’re not just picking their favorite dish. They’re scanning for cues that signal convenience, quality, trust, and value. If your restaurant’s online experience doesn’t stack up, it’s far too easy for them to swipe on to the next option.

    Here are 5 key reasons customers choose one restaurant over another for online ordering, and how SWIPEBY helps you come out on top.

    First Impressions Count: Visuals & Formatting

    🛑 Why they leave: Menus that are cluttered, hard to read on mobile, or missing images drive customers away fast.

    ✅ How SWIPEBY helps: Our mobile-optimized menus are designed for clarity, speed, and visual appeal. We make your offerings pop and your ordering flow seamless on any device. Plus, send us phone pics of your dishes, and we’ll use AI to turn them into drool-worthy pro images.

    Nobody Likes Waiting

    🛑 Why they leave: Slow-loading websites or third-party apps that lag = abandoned carts.

    ✅ How SWIPEBY helps: We offer lightweight, embedded online ordering experiences that load fast and let customers order in seconds—not minutes.

    They Want to Order From You, Not a Middleman

    🛑 Why they leave: Customers often unknowingly order from third-party platforms (like DoorDash or UberEats), costing you margins and them the direct experience.

    ✅ How SWIPEBY helps: With beautiful SEO websites and white-labeled online ordering, we brand the experience entirely to your restaurant. Your customers stay loyal, and your revenue stays intact.

    They Can’t Find You on Google

    🛑 Why they leave: If your Google profile is outdated or your website isn’t SEO-optimized, potential customers simply won’t see you.

    ✅ How SWIPEBY helps: Our AI-powered Google presence cleaning means people order from you. SEO-optimized websites make sure your restaurant shows up when hungry people are searching nearby.

    They Forget About You After the First Order

    🛑 Why they leave: One-time customers who never hear from you again often become customers of your competitors.

    ✅ How SWIPEBY helps: Our AI-driven remarketing automatically brings customers back with personalized emails — without you lifting a finger

    Stand Out Where It Matters Most

    Your food may be incredible, but if the online experience is clunky or invisible, you’ll lose out to restaurants that invested in the right tools.

    SWIPEBY makes it easy for restaurants to look polished, act fast, and stay top of mind without needing a marketing team or tech wizard on staff.

    Curious what your restaurant would look like on SWIPEBY?  Reach out, and we’ll show you!

  • 5 Mistakes Restaurants Make with Online Ordering (and How to Avoid Them)

    5 Mistakes Restaurants Make with Online Ordering (and How to Avoid Them)

    Online ordering is no longer optional for restaurants, it’s essential. But not all systems are created equal, and too often, small mistakes lead to lost revenue, frustrated guests, and wasted time.

    Here are five common pitfalls restaurants face with online ordering and how you can avoid them with smarter tools and tech.

    Poor Menu Formatting

    The problem:
    Menus that aren’t optimized for mobile are confusing to navigate, cluttered, and slow customers down causing them to abandon their carts or skip add-ons altogether.

    The fix:
    Make sure your menu is clean, simple, and mobile-first. SWIPEBY’s online ordering interface is designed to be intuitive, visually appealing, and easy to use on any device. That means faster ordering and more completed checkouts.

    Slow Load Times

    The problem:
    If your online ordering menu takes too long to load, customers bounce, especially during peak hours when they’re already hungry and in a rush.

    The fix:
    SWIPEBY’s lightweight, embedded menu technology loads fast, even on slower connections. That means fewer lost orders, happier guests, and smoother operations.

    Losing Customers to DoorDash and Delivery Apps

    The problem:
    When you send guests to third-party apps like DoorDash or UberEats, you risk losing them to competitors, and you pay high commissions for the privilege. We wrote a blog about this.

    The fix:
    Use white-labeled direct ordering to keep your guests on your brand. With SWIPEBY, customers see your name, not a delivery marketplace. You own the data, the relationship, and the repeat business.

    Weak or Missing Google Presence

    The problem:
    If your restaurant isn’t showing up in local searches, or if it has outdated or inconsistent info, you’re missing out on hungry customers nearby.

    The fix:
    SWIPEBY helps clean up your Google presence, so your hours, location, and offerings are always accurate. Plus, we build SEO-optimized websites and help improve your Google rating so you rank higher and get found faster.

    No Remarketing Strategy

    The problem:
    Most restaurants don’t follow up with guests who haven’t ordered in a while. That’s a huge missed opportunity.

    The fix:
    SWIPEBY’s AI-powered remarketing automatically detects when a customer hasn’t come back and sends them the right message, at the right time, with the right offer. You don’t have to lift a finger.

    Final Thoughts

    Online ordering shouldn’t be complicated. But without the right tools, even small missteps can cost you thousands in lost revenue.

    SWIPEBY is here to help restaurants like yours win back control with fast-loading menus, mobile-friendly design, direct ordering, better SEO, and AI-driven marketing features that actually bring guests back. Want to see an example? Check out Shawarma Joint, a two location restaurant in Illinois.

    Ready to stop losing orders and start growing revenue? Let’s talk.

  • Tired of Third Party Delivery Fees? Here’s How You Can Keep More of Every Order.

    Tired of Third Party Delivery Fees? Here’s How You Can Keep More of Every Order.

    If you’re a restaurant owner frustrated by how much DoorDash, Uber Eats, or Grubhub is taking from your margins, you’re not alone. Third party delivery fees can hurt your bottom line.

    Third-party delivery platforms often charge 20–30% per order, making it tough for independent restaurants to stay profitable. And while they bring visibility, that visibility comes at a steep cost. You lose control over your brand, customer relationship, data, and bottom line.

    Let’s break down what you’re really paying for with third-party apps, and how to cut delivery costs while taking back control.

    What Are Restaurants Really Paying for with DoorDash and Other Apps?

    • You pay commission, and your customers often pay a higher fee for each menu item and service fees.
    • If a customer orders $50 worth of pizzas on Uber Eats, you’ll get $35-40. That means even if you’d like to adjust your price to be profitable, you have to be competitive in the marketplace against the large chains that enjoy economies of scale. 
    • You’re paying for visibility, but the customer loyalty and brand awareness go to the app. Plus, if someone is searching for something like “Mexican food near me,” DoorDash marketplace will show your competitors along with highlighting promotions they’ve arranged with the large chains.
    • No customer data or remarketing access means the third party company has the information they need to encourage your customers to order from your competitors through their platform.

    Why Third-Party Delivery Apps Aren’t Built for Restaurant Profitability

    • Lack of control over customer experience means potential guests don’t see your best food photos or the important history and culture that makes your restaurant and menu items unique.
    • Menu markups can hurt your brand.
    • Customers become loyal to DoorDash, Grubhub, or UberEats and not your restaurant. So that means you’re missing all the personal connections that keep bringing people back

    Alternatives to Paying Third Party Delivery Fees: How Restaurants Can Cut Costs and Keep Orders In-House

    • Offer online ordering from your own website along with the ability to earn rewards points to get discounts when they order directly from you. (If you don’t have a site, SWIPEBY can create one for you included with any AI team subscription any AI team.)
    • Use an integrated delivery option, like SWIPEBY’s no-commission delivery that prioritizes the closest, least expensive delivery driver for your pickups.
    • Hire local drivers for deliveries during high ordering periods. SWIPEBY offers a simple toggle on/off feature to make this easy.
    • Incentivize direct orders through loyalty or discounts.

    How SWIPEBY Helps Restaurants Keep More Revenue

    • Online ordering branded for your restaurant
    • White-label delivery solution (you’re in control)
    • No per-order commissions like third-party platforms
    • You own the customer relationship and the data
    • AI-driven automated remarketing helps drive repeat orders

    Macita’s, a small Columbian Restaurant & Bakery in Cutler Bay, was getting delivery customers through Uber, DoorDash, and Postmates paying 15-30% per order. They decided to switch to SWIPEBY for savings but also to control menu prices and build their brand for customer loyalty. As a result, they’re making $4000+ per month from online ordering + an extra $3200 from SWIPEBY’s AI remarketing feature that uses guest data to drive return business. That’s guest data Macita’s wouldn’t have if they stuck to 3rd party delivery.

    Tips to Get Customers Off DoorDash and Onto Your Platform

    • Update your Google Business Profile with your ordering link (SWIPEBY can help.)
    • Promote “order direct” on social, your menu, and signage
    • Offer perks for ordering direct (free appetizer, points, etc.)
    • Put flyers with your website QR code into to-go bags letting people know they can save money and earn rewards points by ordering directly from your site. (SWIPEBY can create these for you.)

    In conclusion, you don’t have to rely on third party delivery apps that take a big bite out of your revenue. With the right tools and strategy, you can offer seamless delivery, build customer loyalty, and keep more of what you earn. Want to see how SWIPEBY can help? Schedule a demo today.

  • What Makes a Great Restaurant Website?

    What Makes a Great Restaurant Website?

    In today’s digital-first world, your restaurant’s website is more than just a virtual menu. It’s your brand’s front door. A great restaurant website design doesn’t just showcase your food; it builds trust, drives orders, and keeps customers coming back. But what exactly makes a website go from good to great?

    Whether you’re building from scratch or giving your site a much-needed refresh, here’s what to focus on to ensure your restaurant website stands out.

    Mobile-First Design

    More than 60% of restaurant website visits happen on mobile devices. That means your site must be built for phones first, not just “mobile-friendly.”

    • Fast load times
    • Easy-to-tap navigation
    • Clear “Order Now” or “Menu” buttons above and below the fold

    Easy to Use Online Ordering that Entices Customers to Purchase

    A top restaurant website doesn’t just look good, it sells. Online ordering should be integrated, fast, and frustration-free.

    • No third-party redirects
    • A loyalty and rewards points program
    • Integrated upselling and cross-selling

    Clear Menu with Photos

    Your menu is your #1 marketing tool. Great restaurant websites make the menu the star of the show.

    • Use high-quality, appetizing images
    • Organize sections clearly (Starters, Mains, Sides, Desserts, etc.)
    • Clear pricing and item descriptions
    • Support for pickup, delivery, or curbside
    • Avoid uploading static PDFs (they’re hard to read on mobile)

    Strong Visual Branding

    From your logo to your color palette, your restaurant website design should reflect the vibe of your dining experience. Whether you’re running a fine dining establishment or a casual taqueria, the look and feel of your website should match.

    • Use consistent brand color scheme and typography
    • Include high-quality photos
    • Incorporate customer reviews

    Great Restaurant Website Examples

    Here are just a few websites we’ve created for our customers:

    Final Thoughts

    Your website might be the first impression someone has of your restaurant; make it a great one. With the right design, features, and functionality, your website can drive more orders, boost loyalty, and help your business grow.

    Want help building a site that does all this and more? We include a complimentary website with online ordering when you choose one of our AI teams.
     Schedule a demo with SWIPEBY

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