First Time Restaurant-Centered Tech Will Be Deployed at Convenience Stores
“It is pretty clear that the trend toward greater demand for ordering-to-curbside pickup due to societal and convenience issues is pushing us to think broader and more outside the box in terms of our type of retail technology,” said Carl Turner, SWIPEBY’s CEO and founder. “There are so many applications for it and we feel these pilots with large convenience store chains will say a lot to the market. We are excited about starting the Quality Mart pilot and creating an innovative solution for other C-stores.”
According to Turner, SWIPEBY has been developing its platform to work in the C-store environment where “convenience” is a key attribute. The SWIPEBY platform helps these small-to-medium-sized businesses competing with food-oriented drive-thrus by providing a geofenced virtual drive-thru solution that will allow convenience stores to acquire customer delivery data to drive marketing efforts with existing and potential customers. It will also allow convenience stores like Quality Mart to open new revenue streams as society becomes more reliant on ordering online and using curbside pickup.
“We have always believed in providing our customers with the best possible products and the highest level of service each and every time,” said Sam Metzler, a senior vice president with Quality Oil Company, the parent company of Quality Mart convenience store. “That’s why we jumped at this opportunity with SWIPEBY not only to extend that philosophy, but to think of new ways to deliver on this promise. We are really excited about this opportunity with an industry innovator like SWIPEBY.”
Quality Mart will pilot the SWIPEBY platform at five stores – Quality Mart Store locations.
According to Convenience Store Products’ 2020 Foodservice Handbook based on research from CSP’s sister research firm Technomic, more than half (53%) of c-store operators said they think delivery, mobile ordering, curbside pickup, and other technologies will become more common than in-store foodservice purchasing down the line. But less than 15% have actually implemented these services into their foodservice programs.
“It is very clear the opportunity for our technology platform in the convenience store sector is very real,” said Turner. “These pilots represent the beginning for us, convenience stores and their patrons in the region and across the nation.”
About Quality Oil
Beginning in 1929, Quality Oil Company has a heritage of integrity and a reputation for superior customer service. From Virginia to Florida, the Company keeps customers a top priority. In addition to propane, fuel oil, real estate and hospitality, Quality Oil owns gas stations and convenience stores under the brand names of Quality Mart, Quality Plus, and Gogas. Quality Oil is headquartered in Winston-Salem, NC and has gas stations and convenience stores throughout the Southeast.
SWIPEBY is a turnkey solution that provides a cost-effective, easy-to-use application for brick-and-mortar businesses to offer virtual drive-thru for their customers. The SWIPEBY platform allows businesses to compete in the highly innovative and evolving marketplace with easy online ordering, delivery, pick-up, re-marketing, and geo-fenced arrival notifications featuring customized messaging. Its seamless curbside solution is the perfect way to satisfy customers on-the-go by giving them an excellent off-premise experience that keeps them coming back. SWIPEBY was founded in 2019 in Winston-Salem, NC and opened an office in Miami, FL in July 2021. www.swipe.by.