Beyond the Counter
Insights, updates, and strategies to help your business work smarter and grow faster
Why Owning Your Customers Matters More Than Ever
September 3, 2025
Owning your customer is one of the most important things you can do as a restaurant operator and how to take that power back.
How to Stop Paying DoorDash and Uber Eats Commissions at Your Restaurant
July 24, 2025
Third-party delivery apps take 15-30% of every order. Here's how independent restaurants are switching to commission-free ordering and keeping their revenue.
What Makes a Great Restaurant Website?
July 3, 2025
Your restaurant’s website is often the first impression customers get — make it count. From mobile-friendly design to seamless online ordering, great restaurant websites drive orders and build loyalty. Here’s what top-performing sites have in common (plus examples from SWIPEBY customers).
Happy Four Years!
May 9, 2023
SWIPEBY, launched as drive-thru anywhere in May 2019, has grown to be a 360° platform loaded with valuable features and tools. With an eye on keeping things fun and delivering features that our operators love, we’ve enjoyed four years of growth and innovation. This year alone we added a 5-Star Revie
Stand Out Marketing Ideas for Independent Restaurants
August 17, 2022
There are some must-do marketing tactics, and we’ll cover those. But we’ll also dive into some ideas you might not have considered. BRAND The first idea is about your brand. Whether you’ve been in business for years or are new to your neighborhood, think about how you come across to your guests R
Go Big with Off-Premise Experiences
April 1, 2022
If you offer online ordering, curbside pickup, and delivery to your customers, then you’re right in line with consumer demand. That is terrific. You’re drawing new and repeat customers at a higher rate than your competitors who don’t. Is this enough? 62% of U.S. online shoppers expect curbside picku
SWIPEBY Integrates with Toast POS
March 21, 2022
SWIPEBY is now fully integrated with Toast POS — giving thousands of restaurant operators one unified view for all their off-premise orders, seamless curbside pickup, and commission-free delivery without the third-party fees.
Are You Giving Away Your Customer Data?
December 14, 2021
Many operators understand the pros and cons regarding price when they choose to contract with a 3rd party delivery company such as Uber Eats or Postmates. They have accepted that their customers expect the convenience that comes with online ordering and having pretty much anything delivered to their doors. They have grimaced through paying or […]